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Allie Marie Smith

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Do you ever wonder why you’re here, contemplate the purpose of your life or find it hard to push back the darkness?

Allie knows how hard it is to be a girl or woman in our world today. She was the good girl and scholar athlete hiding behind a smile as she worked overtime to keep it all together. But at the age of eighteen, she came undone. Two weeks after she graduated high school, due to a mental health challenge and many complexities, she found herself in the psychiatric hospital wanting to end my life.

She was as broken as a girl could be. Jesus found her there and though her journey has been full of detours and breakdowns, she lives loved by the God who has mended the broken pieces of her life together and given her more purpose and joy than she ever could have imagined.

As an author and the Founder and Director of Wonderfully Made, a Christian ministry for young women, she spends her days writing, speaking and helping girls and women live into their true value and identity.

She’s a California girl and lover of bluegrass who is always covered in dog hair. She loves to surf and adventure up and down the golden coast with her husband Paul and their Golden Retriever Gidget.

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093: Karen Behnke

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Masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. It all started when Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40.

Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well. She wanted to create meaningful change in the beauty industry.

Years after her second child was born, Karen subsequently bought the name “Juice Beauty” in 2004 and launched the company from scratch in 2005. Karen set out to do the impossible: to create organic and natural formulations that perform as well as conventional beauty products yet never compromise on the luxurious experience. Over 5 years, Karen’s team worked with PhD chemists, physicians, and microbiologists to perfect Juice Beauty’s chemistry. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than petroleum derivatives or added water, and combining it with powerful skincare ingredients, it could yield equal or better results than conventional or natural products. Multiple clinical testing proved her right. The company really started growing when the GREEN APPLE® Peel – now patented – escalated to fame through celebrity favorite mentions and media awards.

Today, Juice Beauty offers award winning (InStyle, ELLE, Allure, Glamour, EWG) skincare and makeup products that meet rigorous USA organic regulations supported by solid eco-values that include purchasing many ingredients locally from West Coast certified organic farmers and manufacturing strictly in the USA, often with solar & wind power, utilizing sustainable containers and printing with soy ink. Juice Beauty is committed to providing continual support to its non profit friends, Breast Cancer Prevention Partners and EWG / Environmental Working Group.

Our Mission

Juice Beauty is The Organic Solution

We are pioneers who believe in transformation without compromise.

We are radically transforming the chemistry of beauty by providing clinically validated, authentically organic formulas and a proprietary base of nutrient-rich organic botanical juices.

Our Northern California team approaches beauty from a wellness point of view so our customers win with:

  • High-performance skincare & vibrant makeup
  • Healthful ingredients so every drop feeds your skin
  • Organic farming & sustainability

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